With the worldwide convergence in telecommunications, broadcasting and computing, and coinciding with Malaysia's vision to shape tomorrow's world through the intelligent use of Information Communication Technology (ICT), ARL Group (ARL) realizes that this is an important area to embark and develop into. The establishment of the Multimedia Super Corridor (MSC) which substantiates Malaysia's plans to offer the world a special green field environment to enable the society of the world to collaborate in new ways and reap the rich rewards of ICT, further increased ARL consciousness.

These issues made ARL appreciate the need to be in the mainstream of the development of this so-called Knowledge Economy or K-Economy, which it is better known as. After 2-3 years of proactive effort and painstaking research, ARL was able to identify the business opportunity and decided to established a special purpose company ARL HomeComm Sdn Bhd (ARLHC) to carry out the business of providing community multimedia and network services (CMNS) that essentially and ultimately will, god willing, be the platform for the development of the K-Economy.




In cognizance of the above, ARL researched and adopted a business concept where everybody will feel the necessity to be connected to information, entertainment, communications and most important of all with each other. In this way they will be more knowledgeable, productive, competitive and proactive in the development of their well being as a whole, an essential requirement of the K-Economy. By building an advanced community multimedia network services system infrastructure that will transform the typical home phone line with the capability to deliver a broad range of interactive multimedia and networked services, i.e. related to information, entertainment, communications and most important of all, with each other. Technically, it is already proven feasible but it is not economically viable, as it is not affordable to most Malaysians. ARLHC has developed the right business model and believes it will be successful if implemented correctly. This led to the birth of HomeComm.

The mission of HomeComm is to be a premier provider of affordable, and easy-to-use Community Multimedia Network Services (CMNS), that enhances the services provided by Internet Service Providers (ISPs), Telecommunications Operators (Telco's), Broadcasters, Businesses, Government and Institutions through an integrated, proven and reliable multimedia and networked services system that will revolutionize the way people interact with information, entertainment, communications and most important of all, with each other.